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Newsletter issue 3

Golf specs

We’ve been doing a bit of research recently into the mechanics of playing golf and how to improve your score.

One of the fundamental but also one of the most important aspects is posture and correct head position. Getting this wrong will mess up your stroke big time and add several shots to a round.

Unfortunately whilst bifocals and varifocals work fine in everyday life, by forcing an exaggerated head tilt forwards to see the tee clearly, they can be almost totally unsuitable for the serious golfer.

I even went to the lengths of tracking down a book called The Pro’s edge - Vision training for golf By one Dr Lawrence D Lampert His ideas are interesting (and highly regarded in the field) but slightly outdated as vision theory moves forward.

We are now offering bespoke golfing solutions for anyone serious about improving their game.

These solutions range in price from a simple but very effective dedicated single vision/bifocal mix right through to some very high end dedicated “golf” varifocals costing in the £600 - £800 range worn by a few professionals. Adding a polarising lens for sunny days (as found in the ECO range) helps no end following the flight of the ball and you have the complete solution.

Do you need to consider this?

Speaking to many keen golfers I’ve found a clear split between bifocal/varifocal wearers who find it not to be a problem and those who can’t wear them at all on the gold course. If you number among the latter then maybe we have the solution for you.

We will need a short consultation to establish things like eye dominance, there are two types sensory and mechanical with up to 30% of the population having a form of cross dominance. Left/right handed stroke etc we can work to a current prescription or offer as part of our enhanced eye examination.

Prescription cycling specs

With the recent explosion in sales of brightly coloured lycra we see a similar increase in a need for eye protection whilst looking the part.

We offer two solutions. A form of insert which holds the spectacle prescription (probably what I would choose) or glazeable frames which are significantly more expensive & aimed mainly at the hard core cycling enthusiast.


New frames

Our frame sale cleared room for some lovely new frames from companies like Wolf eyewear and Modo please feel free to pop in and have a browse

ECO frames

I have recently taken on the MODO Eco biobased range of eyewear. Not only are they lovely frames but their main ingredient is vegetable castor seed oil. They are very lightweight and comfortable in beautiful colours. Many of them come with a magnetic polarised sun clip which means no need for separate prescription sun glasses.

ECO® was “born recycled” in 2009, with the start of the program ONE FRAME – ONE TREE, in partnership with the NGO Trees for the Future. Since then, ECO® has donated and planted a tree for every frame sold. So far, ECO® has planted over 2 million trees!

“We have a responsibility to leave the world a better place than how we found it. Together with Trees for the Future, ONE FRAME – ONE TREE is making a positive impact not only on the environment, but for the people.”

– Alessandro Lanaro, CEO MODO

These are proving very popular, the magnetic polarising clip on fits very snuggly offering a far more versatile solution than traditional photochromic lenses. I certainly would be lost without mine.

New varifocals

Because I am independent I am not tied to a particular lens company. This enables me to source lens designs that I feel are superior.

I have just added a new supplier to our portfolio offering the latest “digital” lens designs

By the time you read this the long awaited “XentrA” high end varifocal lens design will have become available, early testing suggests it will offer “more natural vision to the wearer courtesy of the companies unique lateral dissemination technology” They are not a budget lens but for someone who wants the best they might just fit the bill.

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